Telegram has become one of the very most popular messaging apps, with over 800 million monthly active users. If you want to promote your business, brand, or content, run telegram ads supply a great chance to reach a worldwide audience.

Unlike other platforms, Telegram’s ad product is designed to be privacy-focused, non-intrusive, and displayed only in public channels with over 1,000 subscribers. This guide will walk you through how to run ads on Telegram effectively.



1. What Are Telegram Ads?
Telegram Ads are sponsored messages that appear in large public channels with at the very least 1,000 subscribers. These ads:

Have a 160-character text limit (no images or videos).

Include a clickable url to an external website, channel, or bot.

Appear only in large public channels (not in private chats or groups).

Maintain user privacy (no personal tracking or targeted ads).

2. Benefits of Advertising on Telegram
Massive Audience: Reach numerous active users globally.

Privacy-Focused: No private data tracking, rendering it a trusted platform.

Cost-Effective: You only pay per ad impression.

High Engagement: Telegram users are active and engaged, making ads effective.

3. How to Run Telegram Ads (Step-by-Step Guide)
Step 1: Create a Telegram Ad Account
To start, go to the Telegram Ad Platform at ads.telegram.org and sign in with your Telegram account.

Step 2: Set Up Your Ad Campaign
Choose the Target Language & Region

Select the language and country where you want your ad to show up.

Create Your Ad Message

Write a quick and engaging text (max 160 characters).

Add a call-to-action (CTA) like “Join Now” or “Learn More.”

Include a hyperlink to your channel, bot, or website.

Select Target Channels

Telegram ads appear in public places channels with 1,000+ subscribers.

You can choose specific topics relevant to your business.

Step 3: Set Your Budget & Bid Price
Telegram Ads run on a cost-per-impression (CPM) model.

The minimum budget to perform ads is €2 million ($2.1M), which makes it suitable for large businesses.

You bid per 1,000 ad impressions (higher bids get better placements).

Step 4: Submit & Launch Your Ad
Review your campaign settings.

Click Submit for Review (Telegram will check if your ad follows the principles).

Once approved, your ad begins appearing in large public channels.

4. Alternative Ways to Advertise on Telegram (Without the €2M Minimum Budget)
If you don’t have a big budget, you are able to still promote your business with your methods:

1. Promote in Public Channels
Collaborate with Telegram channel keepers to post ads or sponsored messages.

Find popular Telegram channels related for your niche.

2. Use Telegram Bots for Marketing
Create automated bots to interact users, respond to your questions, or provide promotions.

Many businesses use Telegram bots for support and product recommendations.

3. Create Your Own Telegram Channel
Build a residential district around your company.

Share valuable content, updates, and promotions to attract followers.

5. Tips for Running Successful Telegram Ads
✔ Keep Your Message Clear & Concise – You only have 160 characters, so make every word count.
✔ Use a Strong Call-to-Action (CTA) – Encourage users to sign up, visit, or buy.
✔ Target the Right Audience – Choose relevant channels and languages to increase engagement.
✔ Track Performance – Analyze impressions, clicks, and conversions to optimize your ads.

Running ads on Telegram can be a powerful strategy to reach countless users, particularly if you have a big budget. However, if you’re a company or startup, alternative marketing techniques like sponsored posts, bots, and organic growth can still be highly effective.